第五，开展全民保护知识产权的教育，增强全社会保护知识产权的意识，使保护知识产权成为广大消费者、企业和其他各类组织的自觉行为。
Fifth, we are working to raise public awareness of the importance of IPR protection to encourage consumers, businesses and social groups to play their part in protecting IPR.
亚太野生动物保护组织的协调员詹姆斯·卡姆普顿说，“我们需要唤醒消费者者的意识，使他们远离这种不可持续的消费方式，增强他们的责任意识。”
"We need to build consumer awareness so people move away from unsustainable consumption towards a feeling of stewardship," said James Compton, the Asia Pacific co-ordinator of Traffic.
有效的广告可以增强消费者对产品的质量意识，以此来鼓励消费者多次购买此产品。
And effective advertising can enhance consumer perceptions of quality in the product, thus encouraging customers to buy this product repeatedly.
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