消费者忠诚度 klantenretentie ; kundbevarande ; customer retention
消费者忠诚度计划管理 consumer loyalty program management
让消费者具有忠诚度 Advocacy
在如此的竞争环境下，在线旅行社和供应商正面临着建立和维护消费者忠诚度的挑战。
In this competitive environment, online travel agents and suppliers face the challenge of building and maintaining consumer loyalty.
但过去30年，企业的盈利能力与市场份额的关联度显示较弱，而与消费者忠诚度的关联度更高。
But over the past 30 years the correlation of a company's profitability with market share is weak. The stronger correlation is actually with consumer loyalty.
为了达到这个目的，尽可能考虑每个消费者的需要，使用例如忠诚度计划使消费者主动接近产品。
To achieve this, consider, as far as possible, what matters to each customer and bind all customers to the product through initiatives such as loyalty schemes.
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