imbalance of consumption
·2,447,543篇论文数据,部分数据来源于NoteExpress
本论文基于认知失调理论来审视品牌缺陷对消费者品牌偏好所造成的影响。
This article explained the reason that brand's flaw make influence on consumer's preference change based on the theory of cognitive dissonance.
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