我不可能去研究消费者对它的看法，所以我只能把它造出来，然后展示给人们看，问他们‘你们现在有何想法？’
There was no way to do consumer research on it, so I had to go and create it and then show it to people and say, ‘Now what do you think?
购买环保商品能够为消费者提供一种道德凭据，从而纵容接下来不好的行为：你把自己看的越高尚，却越是有可能把钱藏起来而不愿意分给其他人。
Buying green can establish the moral credentials that license subsequent bad behaviour: the rosier your view of yourself, the more likely you are to hoard your money and do down other people.
微软有可能把这次交易当做是消费者和业务产品线双方面胜利，我们期待能看到Skype以各种方式整合到微软的所有产品和平台上。
Microsoft likely sees this purchase as a win for both its consumer and business product lines, and we can expect to see Skype integration coming soon in all manner of Microsoft products and platforms.
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