消费者动机是消费者消费行为的内在动力。心理学认为，动机是个体的内在过程，行为是这种内在过程的表现。引起动机的内在条件是需要，外在条件是诱因。在消费行为学中，消费者动机是促使消费行为发生并为消费行为提供目的和方向的动力。
研究人员将研究结果发表在《消费者研究杂志》上，他们认为，人们在餐馆或者实验室吃东西时有不同的动机。
The researchers, whose findings were published in the Journal of Consumer research, concluded that there are different motivations when we eat in a restaurant or a lab.
但是核电站和风力发动机价格昂贵，因此，无论谁胜出，对国内消费者收更多的钱似乎在所难免。
But nuclear-power stations and wind turbines are expensive, so, whoever wins, higher bills for domestic consumers seem inevitable.
下一版本将会在10月初推出，届时该程序将会更具互动性，并且还将通过积分制加强消费者的参与动机。
A future version set for release in early October will be more interactive and include a point system aimed at giving customers greater incentive to participate.
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