消极的面子 negative face
As to American advertisements, more features of Negative face, Individual face and other-face concern are shown there, which reflect the western culture and its emphasis on individualism, equality and low context.
美国广告则体现了更多的消极面子,个人面子以及他人面子特点,这正与其重视个人主义,平等社会结构以及弱交际环境相吻合。
参考来源 - 关于中美广告“面子”特点的比较研究·2,447,543篇论文数据，部分数据来源于NoteExpress
“面子”可分为“积极面子”和“消极面子”。
Face can be divided into two kinds: positive face and negative face.
同时为了回应来自读者的潜在的质疑而采取措施来顾及读者的消极面子。
In response to the underlying challenge on the reader's part, the reviewer also takes readers' "negative face" into consideration.
说服性商务信函，因其对读信人消极面子的影响，对礼貌程度也有一定的要求。
Persuasive business letters, with their imposition on the reader's negative face, require a certain degree of politeness.
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