当与海外客户合作时，对于全球经理人来说，了解文化规范至少与掌握关键业务的问题同等重要。
When working with overseas clients, an understanding of cultural norms is at least as important as grasping the pivotal business issues for the global manager.
北美航空公司已经竭尽所能赢得了本土客户的忠诚度，他们一直在寻找方法吸引海外客户。
North American airlines, having exhausted all means of earning customer loyalty at home, have been looking for ways to reach out to foreign flyers.
联系海外客户，维持客户关系。
Contact with overseas customers, maintain customer relationship.
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