活动营销英文里叫做Marketing activities,国内有人把他直译为“营销”，其实并不准确。所谓的活动营销是指企业通过介入重大的社会活动或整合有效的资源策划大型活动而迅速提高企业及其品牌知名度、美誉度和影响力，促进产品销售的一种营销方式。 简单地说，活动营销是围绕活动而展开的营销，以活动为载体，使企业获得品牌的提升或是销量的增长。
国际奢侈品牌在刚刚进入中国市场时，虽手法各异，但却不约而同的把活动营销(Activemarketing)作为其提升品牌影响力和认知度的不二法门。
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... marketing activity variance 行销业务量差异 Marketing activity this week 本周楼盘活动 Activity Marketing 活动营销 ...
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... 活动经管 Sport Management BA Hons 活动营销 Sport Marketing BA Hons 活动学 Sport Studies BA Hons ...
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睿仕风媒活动营销智库 WEMTT
商业活动营销经理 Business Event and Marketing
展演活动营销机构 Z-Show Public Relations & Communication
营销活动 Marketing campaign ; Marketing activities ; Promotional Activities ; campaign
营销活动管理 Campaign management ; Marketing Activities ; Marketing Campaign Management ; Marketing activity management
市场营销活动 Kampania marketingowa ; Marketingcampagne ; Marketing Campaign ; markkinointikampanja
活动都涵盖到营销举动 Marketing Execution
呼入式营销活动 inbound campaign
Proposed the universities may utilize marketing way and soon advertisements propaganda, active marketing and public relation, carries on the promotion to the talented person product to plan.
提出高校可以运用广告宣传、活动营销和公共关系等营销方式,对人才产品进行促销策划。
参考来源 - 高校大学生就业推荐整合营销策略思考Marketing propagation includes six sorts of tools: advertisement, sales promotion, direct marketing, human promotion, public relationship, activity marketing.
营销传播包括：广告、销售促进、直效营销、人员推销、公共关系、活动营销，六类工具。
参考来源 - 试论营销传播资源的有效配置·2,447,543篇论文数据，部分数据来源于NoteExpress
如何来具体做好活动营销，来促进其效益呢？
How to go about implementing event marketing for the best results?
旅游主题活动营销是当今世界各国普遍运用的营销途径，无论在东亚、东南亚还是在欧洲、美洲。
Nowadays, the marketing of theme tourism activities has become a popularly used way by countries all over the world, whether in East Asia and Southeast Asia or in Europe and America.
随着营销手段的日益丰富，事件营销与活动营销已经广为企业所接受，成为企业在市场营销中的一种有效手段。
With the growing rich marketing tools, event marketing and marketing activities have been widely accepted by enterprises as enterprises in the marketing of an effective means.
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