往往只注重表面形式，而缺乏民族文化内涵，缺乏本土文化特征，地域特点。
Tend to focus only on the surface of the form, and the connotation of a lack of national culture, the lack of local cultural identity, geographical characteristics.
顾客的需求千差万别，注定房地产营销策划从单一化趋向全面化，营销服务从注重表面趋向追求内涵。
Customer's demand, destined to real estate marketing planning, comprehensive tendency from simplification marketing service from the surface tends to pursue connotation.
收益可期新员工培训不能流于表面，要注重培训的实用性，还应将培训作为一项长期而系统的工程对待。
The benefits of new staff training can not be superficial, pay attention to the practicality of training, training should also be treated as a long-term and systematic project.
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