没有太多的迭宕起伏：这不是那种象罗伯特·哈里斯引人入胜的《帝权》那样，让你爱不释手地一页不停翻下去的书。
Not much happens: this is no pacey page-turner in the style of Robert Harris's gripping "Imperium".
那就像是在告诉搜索引擎你站点上的每一页都是关于同一个主题，并且这个主题和其它的相比没有什么独特性。
That's like telling the search engine that EVERY page on your site refers to the same topic and one isn't any more unique than the other.
如果你的设计看起来黑色和寂静又阴沉，并在页头一个夕阳西下的城市天际线。这样很不好，甚至没有正确的暗示一下这个网站是干什么的。
If your design is all dark and brooding and has a city skyline at sunset in the header, it's not going to give us even the slightest hint about what the site's purpose is.
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