新书中主要阐述了平时没有认真去反思的问题——执行新想法的结果重于新想法的产生。

In their new book they address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation.

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一旦你有了新的想法，你可以到某一方面的专家那里去请教，一起讨论是不是有可能，还有没有更好的方法来做到这一点。

Once you have a new idea, you can go to a particular aspect of specialists to consult, and discuss is not possible, there is no better way to do this.

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平井先生设定了具有挑战性的目标去提升业绩，可是他在怎样完成这些目标上几乎没有提出什么新的具体想法。

Mr Hirai laid out aggressive targets to improve performance, though he offered few concrete ideas on how to achieve them.

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