品牌竞争力是企业在市场竞争中产生的比较能力，是企业核心竞争力的外在表现。
Brand competitiveness is the comparison capability of enterprises in the market and the core competitiveness of enterprises external performance.
国际化对提升企业核心能力具有重要作用，可以促使企业实现比较优势向竞争优势的转变。
Internationalization plays an important role on core competence, which could make enterprises get more alternative competitive advantages to Comparative advantage.
企业边界可以由企业内运用知识、核心能力决定，也可以由交易效率与生产效率的相对比较决定。
The boundary of firm can be decided by the usage knowledge and the core competency of the firm, and can also be decided by trade efficiency and produce efficiency.
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