框架效应(Framing effect)是指人们对一个客观上相同问题的不同描述导致了不同的决策判断。框架效应的概念由Tversky和Kahneman于1981年首次提出。
Whether change existing conclusion about framing effect under impact of certain effect.
由于加入了确定效应,是否会改变框架效应已有的研究结论。
参考来源 - 风险决策中框架效应及确定效应的实验研究Scholars at home and abroad have taken a large number of framing effect studies.
国内外的学者对框架效应展开了大量的研究。
参考来源 - 情绪和框架对风险决策的影响·2,447,543篇论文数据,部分数据来源于NoteExpress
这节课的第二个主题是框架效应。
今天的课有三个主题:,风险,框架效应及发明。
There are really three themes to today's lecture: a risk theme, a framing theme, and an invention theme.
我认为这可以为第二个主题,即框架效应,开个好头。
I thought this would be a good lead in to the second theme of this lecture, which is framing.
Psychological framing" means the tendency for people to view things in a distorted way depending on how they're presented.
框架效应是指,一个问题两种在逻辑意义上相似的说法,会导致了不同的决策判断。
The percent of people who said yes to that was lower because they didn't put it in an insurance frame.
回答会签署的人占比极低,因为他们注意到框架效应的影响。
I thought this would be a good lead in to the second theme of this lecture, which is framing.
我认为这可以为第二个主题,即框架效应,开个好头。
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