那些渴望赴海外上市，以便筹集更多资金和树立国际形象的中国经理人，深切知道有必要获得西方股东加盟。
That need to get western shareholders on board focuses the mind of the Chinese managers who are keen to have a foreign listing so that they can raise more capital and build an international profile.
通过比赛，参赛选手对中国诗词有了了解，进一步扩大了孔子学院的影响，树立了孔子学院的良好形象。
By this competition, the players have a better understanding about Chinese poetry. Meanwhile, it expanded the impact and also set a good image for the Confucius Institute.
要想改变中国在美国媒体上的形象，决非一朝一夕能够做到的，但我们应多争取积极报道，树立良好的国际形象。
The China 's image in the American media can' t be changed overnight. But we should strive for more positive reports and establish a better international image.
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