现在有些大公司正努力定义这些概念，以期望创建有正确且丰富内容的标准信息。

Now some large companies are trying to better define such terms to create something like the environmental equivalent of standard nutritional information.

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媒体信息越丰富，平均质量就会急速降低，而有关质量的新的行业标准模型却在缓慢形成之中。

Whenever media become more abundant, average quality falls quickly, while new institutional models for quality arise slowly.

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在所有渠道中提供一致的、丰富的酒店信息（Consistent Rich Content across all Channels）。 这对于你的在线营销的成功来说，仍是一个相当重要的标准。

Remember the 3 C’s – Consistent Rich Content (information) across all Channels: This is still a very important criterion for your online success.

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