本文通过对高职教育优质课内涵及构成要素的分析，提出了优质课教学设计策略。

This paper puts forward the design strategies of quality classroom teaching, through the analysis on content and constituent elements of higher vocational education.

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然后对品牌理论做了简单梳理，界定了传媒品牌的内涵和外延，并分析了传媒品牌的构成要素。

The brief analysis of brand theory, the connotation and denotation of the brand definition, the inscapes of the media brand are dealt with in this part.

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从知识平台的内涵、知识平台的构成要素、知识平台实现的功能等方面探讨了高校图书馆知识平台的建设。

This paper probes into the knowledge platform construction of university library from aspects of the connotation, the key constituent elements and the functions of knowledge platform.

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