一方面，麦当劳推行本土化策略，另一方面，中国消费者对其代表的西方现代性和美国身份最为关注。
On one hand, McDonald's introduced a strategy of localization, on the other hand, Chinese consumers on behalf of their Western modernity and the United States as the most concern.
本文以跨国公司国际广告传播的“全球化思考本土化执行”策略为研究对象，共分为五章。
This paper takes the strategy of "globally thought and locally carried out" as the object of study, and altogether divides into five chapters.
本文从业务流程重组的原则及其本土化策略两方面论述了我国企业在实施业务流程重组时应注意的一系列问题。
This article tends to discuss the problems companies should pay attention to the application of BPR by analyzing the principles and localization strategies of BPR.
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