期望-价值理论，以及归因理论都为揭示个体的复杂动机行为提供了理论支持。

Expectancy-Value Theory and Attribution Theory also form the theoretical basis of the motivational variables which can be used in interpreting the complicated motivational activities of individuals.

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价值判断是金融学研究的核心内容，行为金融学的崛起使得价值判断依据由原来的预期效用理论转变为期望理论。

Valuation is the core of study on finance. The development of Behavioral Finance has changed the valuation rule from expected utility theory to prospect theory.

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以客户价值理论为基础，围绕客户目标及实现全过程，提出了基于期望心智模式的需求决策过程模型。

Based on the customer value principle, this paper proposes the demand decision-making process with mental models of customer expectation for client goal realization.

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