...月论文提交时间：2005年5月摘要现代经济学在风险和不确定性决策问题上的传统理论模型是期望效用模型（Expected Utility Theory）。该模型由Von Neumann and Morgenstern（1947）等人，继承18世纪数学家Ber.
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主观期望效用模型 subjectively expected utility model ; SEU model
等级依赖期望效用模型 Rank Dependent Expected Utility
期望效用-熵模型 The Expected Utility-Entropy Decision Model
决策分析主要是关于不确定性问题的研究，其传统的理论模型是主观期望效用模型(SEU)。
Decision analysis mostly researches on uncertainty, it's conventional decision model is subject expected utility theory (SEU).
然而，之前讨论的主观期望效用(SEU)模型可以更好地理解会计和其产品的目的，会计信息。
However, a prior discussion of subjective expected utility (SEU) model will be done to better understand the purpose of accounting and its products, accounting information.
该模型还说明在非对称信息下企业会将高质量产品价格定得较对称信息下高些，但交易双方在两种情况下所得的期望效用不会改变。
Enterprises will order the higher price in the asymmetric information rather than in the symmetry information, but both sides of trade will not change the expectation utility in two circs.
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