第二章，运用心理学和美学原理对服装消费审美心理机制进行了深入剖析，并对主要影响因素做了详细分析。
The second chapter deeply analyses the mechanism of garment consuming esthetic psychology with the theory of esthetics and psychology, and the main effect factors in detail.
本文以服装广告中影响消费者购买决策的因素作为主要研究对象。
In this paper, clothing ads affect consumer purchase decision-making as a major factor in the study.
经多元回归分析发现：本季影响不同年龄层次家庭其家庭服装总消费及其成员服装消费的因素有明显差异。
The regression model shows that the influencing factors of clothing expenditure are also different among the different aged families in this season.
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