当做的好的时候，自助服务甚至能增加客户忠诚度。
When done well, self-service can even increase customer loyalty.
这很重要，因为软件即服务模型依赖于忠诚度，基于顾客看到你每月收费不会退缩的主意。
This matters because the software-as-a-service (SaaS) model depends on loyalty, on the idea that customers won't flinch when they see your monthly charge.
价值增加策略通过为顾客提供核心产品之外的服务来提高消费者忠诚度；
Valued added strategiesincrease loyalty by providing customers with more than just the core product; for example, for hotels, offering more than just a place to sleep.
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