对于很多经理人来讲最不显而易见是那些被客户购买的产品和提供给客户的服务(名词形式)。
What's not so obvious to many managers is that every product and service (noun form) that is "purchased" is servicing a customer.
市场专业化是个商业名词，意指将特定的商品或服务营销到某个市场区间。
Market specialization is a business term meaning the market segment to which a particular good or service is marketed.
我们的建议就是：应使用名词对服务进行命名；而应使用动词对操作进行命名。
To refine our recommendation: services should be named using nouns, operations should be named using verbs.
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