服务营销的基本理念是通过提高顾客满意度，赢得顾客忠诚，最终实现企业经营绩效的改进和企业长期利润的增长。
The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.
即通过对内部员工的营销，以顾客满意为中心，实施差异化的经营策略等，从而产生商业银行服务营销的组合效应。
The strategy will be centered by customer-orientation and differentiated business tactics, with a target of bringing combined effect in banking marketing service.
服务营销的核心是做到“顾客满意”，到位的服务营销将使顾客成为企业产品的忠诚追随者。
The service marketing strategy should focus on customer satisfaction, encouraging customers to become faithful followers of a company's products.
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