基于有形展示的视角，论文采用实证方法，研究饭店无形服务对宾客体验过程质量的影响。

So it is favored to take the intangible service embodied with tangible evidences, and to promote the experience of process quality for guests.

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方法：阐述有形展示的概念及应用于药店服务工作中的意义，药店服务有形展示的类型及执行。

METHODS: the concept of the Physical Evidence and its signification, the types and practice of the Physical Evidence in pharmaceutical service were expounded.

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有形展示与服务过程策略是服务营销组合策略的重要组成部分。

Physical evidence strategy and process strategy are parts of service marketing mix strategy.

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