如何在提升客户服务水平的同时也合理有效的管理客户的期望值，从而提高企业的整体经营效果，对于通信企业而言是一个很有意义的研究课题。
It is a very significant study on how to manage customer expectation well and raise customer service level at the same time to improve the whole operating results.
我们很早就发现以下重要特征：拥有客户的视角、有效地协作、通过事实管理，以及专注于执行等等。
We recognized early that the characteristics that were important to us included having a customer perspective, collaborating effectively, managing by fact, and focusing on execution.
你的社会媒体管理者不仅要拥有社会媒体的知识，他还要懂得如何专业地与客户沟通、如何有效地进行销售。
Your social media czar needs to not only have a working knowledge of social media outlets, but also know how to interact professionally and sell effectively.
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