论据包括理由（共同的信仰，假定还有价值）和证据（事实，示例，统计资料，还有权威说法），这些给予读者认同作者意见的根据。

The support includes reasons (shared beliefs, assumptions, and values) and evidence (facts, examples, statistics, and authorities) that give readers the basis for accepting the conclusion.

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我们花费更多的时间和努力在新员工身上他们就会更认同我们的公司并成为有价值的一员。

The more time and efforts we spent in helping new employees, the more likely they are to identify with our company and become valuable members of it.

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形塑出企业的独有价值，创造具备品牌影响力的企业画册设计、不论在商品销售上或者消费者认同上，创造出更高宣传价值。

Forms a unique business value, create the brand with influential business book design, whether in sales or consumer acceptance of goods, creating a higher publicity value.

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