替代产品的威胁:如果存在现有的或潜在的替代品,区间也不怎么有吸引力,因为潜在的价格和利润很有限。
Threat of substitute products: a segment is unattractive if there exists actual or potential substitutes for the product &this place a limit on the potential prices &profits.
当一个创业公司为用户带来巨大的价值,并能保护他的产品不受替代品和新进入者的威胁,它就拥有了定价能力。
A startup gains pricing power when it creates tremendous value for its users and defend its products from the threat of substitutes and new entrants.
买方和供应商能力的适中以及新进入者和替代品的威胁也是温和的。
The buyer and supplier power is moderate as well as threats of new entrants and substitutes are moderate.
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