客户满意度、感知价值和顾客忠诚度将作为此次研究的变量，这些变量被认为是影响费者在选择他们光顾的咖啡馆石的几点因素。
Customer satisfaction, perceived value and customer loyalty will be measured in the research as these variables are believe to affect consumers' choice of cafes that they patronise.
顾客价值是顾客感知收益与顾客感知成本之差（或之比）。
Customer value is the difference or ratio of customer perceived benefit and customer perceived cost.
服务接触是服务管理研究的一个重要方面，是提升顾客感知价值和服务质量，达到顾客满意的关键环节。
Service encounter, an important aspect in service management, is the key to improve customer perceived value and service quality so to achieve customer satisfaction.
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