Telephia公司总部设在旧金山，是电信和移动媒体联合市场消费研究领域的领军企业。 这次收购为尼尔森提供了一张估计价值为3500亿美元的移动媒体测量市场入场券。

Nielsen to Acquire Telephia, Inc., the Leading Source of Consumer Research for the Telecom and Mobile Media Markets

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移动通信中手机的机卡分离技术和空中激活技术是实现电信服务与电信终端相分离的重要途径。

The technologies of set-card separation and OTA (Over the Air) are both the important measures in mobile communication systems to realize the separation of the wireless services and terminals.

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