这个因素，就好像无形资产在哈佛商学院被写入了晋升的正式标准中。
This factor, intangible as it seems, is written into the formal standards for promotion at my own institution, Harvard Business School.
在人选标准普尔500种股票指数的公司中，"无形"资产的价值~"从技术工人到专利到实用技术—— 在公司总价值中所占比例已从20%上升到现在的70%。
The value of “intangible” assets—everything from skilled workers to patents to know-how—has ballooned from 20% of the value of companies in the S&P 500 to 70% today.
虽然这不是一个非常精准的表达，但是却能很好解决我们的问题，而且很能表达那些在用于评价创业者的无形的东西(虽然也有很多有形的评估标准。)
It's not a perfectly accurate statement, but it serves our purpose well enough and it speaks to the intangibles that are a part of evaluating founders (although there are many tangible criteria too.)
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