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旅游是一种预消费产品，决定了旅游产品要靠形象的传播，使其为潜在旅游者所认知，从而产生旅游动机，并最终实现出游计划。
Tourism is a pre-consumer product. Tourism rely on the spread of brand image to tourists and potential tourists, resulting in the cognitive, motives, and ultimate realization of planned trips.
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