《旅游目的地管理》是由高等教育出版社于2011年2月1日出版的图书,本书作者是邹统钎。
因此,建议目的地管理者从增加目的地信息传播的渠道、力争提高口碑推荐度和重游率等方面采取措施来提高旅游者对目的地的熟悉度,以此提升旅游目的地形象。
The marketing implications were presented to increase information sources used and word-of-mouth recommendations and re-visit rate so as to enhance tourism destination image.
相应地,旅游目的地形象营销理论基础从市场营销理论、经济学理论拓展到公共管理理论和传播学理论。
Accordingly, the destination image marketing theoretical foundation of the travel is expanded from the marketing theory, economics theory to the public management theory and dissemination theory.
一次团队旅行是经过周密的安排和管理并承诺旅客在合理的时间到达目的地,舒适的环境中看到旅游景点。
A tour that is thoughtfully arranged and conducted promises travelers that they will get on their destinations and see the sights in a reasonable amount of time and comfort.
应用推荐