旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局，并逐渐形成多样化的专业细分市场。
Destination marketing is getting more and more competitive throughout the world, while there are emerging diversified special tourist markets.
家庭旅游市场作为重要的细分市场之一，在近40年来引起了国外学者的广泛关注。
As one of the most important segment markets, family travel market has invited widespread concerns of overseas researchers in the past 40 years.
大学生旅游作为旅游业细分市场的一部分，是以提高旅游服务业的文化内涵与培育旅游认知思想为诉求目标的。
College student tourism as a part of tour market is to heighten the cultural contents in tourism service and foster the idea of educational tourism.
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