本文简要地论述了生态旅游项目开发主题形象定位的意义、依据及原则。
This paper briefly discusses the meaning, basis and principle of the orientation of the image of the ecotourism project exploitation.
旅游地形象主题词是旅游文化利用网络表现的好形式。
Theme words of tourism places' image is a good form to express tourist culture by the Internet.
根据鄱阳湖地脉、文脉、旅游资源特色与旅游产品主题，可将主题形象定位为：东方“山江湖”，世界“后花园”。
The integrated tourism theme image is established. That is "mountain, river and lake of the East, the Rind garden of the world".
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