“可口可乐经典版”仅在“新可口可乐”发布三个月后就重新上架。
"Coca-Cola Classic" returned to store shelves just three months after the "New Coke" was released.
可口可乐公司对十九万消费者进行了口味测试,最后证明新可口可乐的味道优于原来的配方。
The company conducted 190,000 consumer taste tests that proved conclusively that New Coke tasted better than the original formula.
指出国内品牌缺乏市场调研,同时例举了“新可口可乐”和“铱星”两个品牌调研的失败案例。
Exemplify the failure case that two brands of "New Coca-Cola" and "Iridium star" survey and study.
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