其基本特征是大众体育文化的产业化。
Its imporotant feature is the industrialization of popular athletic culture.
文化的产业化、经济化是现代社会文化建设和发展的大趋势。
Cultural industrialization and economy is a great trend in modern culture construction and development.
文化产业化的趋势：技术上的数字融合，制作上的内容跨界，传播上的三网合一，消费上的体验互动。
The tendency of culture industry is the technology merger with digit, content can be used in multiple media, Interactive experience in culture consumption.
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