对具有特定地域性的广告现象进行了探究，对杭州房地产广告中出现的文化倾向做一个根源性的探询与分析，从多方面阐述这种现象出现的必然性。

And then, it is supposed to make a root exploration and analysis of cultural inclination of Hangzhou real estate and to explain the necessity of the phenomena from multiple perspectives.

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跨文化研究的要旨不是强调中西文化差异，而是探询二者的同质结构，以融通中西文化，在此基础上锻造全新的、更加富有生命力的世界文学和文化形态。

The theme of Cross-cultural Scholarship is to discern Chinese-Western cultural homogeneity and melt both cultures and create a completely new vigorous world literature and culture.

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因此，本文试图就王国维美育思想形成的文化渊源，来探询“美育的独立性”的理论来源。

Therefore, this dissertation discusses the cultural origin of the aesthetic education thought of Wang Guo-wei in order to dissertate theoretic origin of the independence of aesthetic education.

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