现在很多人在谈论建构一个能获得全体员工认同的共同价值观或企业文化的重要性。

Many people now talk about the importance of a company shared values or culture, with which all the staff can identify.

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因此，加强共同的欧洲观念、欧洲价值，形成真正的欧洲文化认同是欧洲进一步一体化的重要目标。

So, strengthening the common European idea, European value and forming real European cultural identity is an important goal of further integration in Europe.

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品牌系统中融入文化内涵，不仅可以提高品牌的竞争力，更能激起消费者的心理共鸣和价值认同。

Therefore, integration of brand system and culture connotation can not only enhance the brand competitiveness, but also arouse consumers identification in term of psychology and value.

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