我国对外传播要顺利进行跨文化传播，须重视受众的主体性地位，传者要与作为特定文化中人(people-in-culture)的受众进行跨文化“对话”，这不仅仅是大众媒介对话意识的回归，也是全球化背景下时代的必然要求。
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另一方面，比起大多数美国人，在大多数亚洲文化中人们在公开表达自己的感受时要谨慎得多。
On the other hand, people in most Asian cultures are far more guarded about expressing their feelings publicly than most Americans are.
在其他文化中人们可能会以其他方式保持沉默，尤其但他们在处理人与人之间的冲突或不同权力的人之间的关系时。
Other cultures may use silence in other ways, particularly when dealing with conflicts among people or in relationships of people with different amounts of power.
另外一个目标是衡量不同文化中人们害怕被笑的程度。
Another goal was to measure the fear of being laughed at within different cultures.
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