...ation(分众识别); Instant Message(即时信息); Interactive Communication(互动的沟通);Integrated Communication (整合传播); I (我的个性化)的5I特性,有效避免了信息海量的固定互联网信息过载造成信息甄别的困扰,同时,移动互联网的线上线下无缝结合,...
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整合传播(IntegratedMarketing Communica-tion,IMc)是上世纪90年代中期以来营销传播界最热 门的研究课题n3儿伽,被认为是当今信息社会最有效的传播工具和...
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...广告学家说“营销即广告,广告即营销”。而我们作为营销学学者应该坚定地将传播学所倡导的整合传播(Integrated Communications,简称IC)概念吸收到营销体系中来,就像我们把广告学吸收进来一样。
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...及准备 → 销售活动展开 → 谋略和实施后 修正 → 工作后评估 P32 整合传播 整合传播(Integrated Advertising Communications)是最新的第四代广告概 念理论。
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精信整合传播集团 GREY GLOBAL GROUP
整合传播项目 Integrated Communication Project
威汉整合传播集团 WE MARKETING GROUP
广告策划与整合传播 Advertising Planning and Integrated Communication
葛瑞整合传播集团 Grey Global Group
奥美整合传播集团 Ogilvy & Mather North China
视觉整合传播 VIMC
整合营销传播 IMC ; integrated marketing communication ; Holistic Marketing Plan ; Integrated Marketing Communication Officer
者洞察导向的整合传播 holistic communication planning
·2,447,543篇论文数据,部分数据来源于NoteExpress
对现代信息技术应用于整合传播教学的全过程,进行了系统的解析和研究。
Based on it, not only did we make the teaching conformity transmission model, but also designed a new teaching system.
赞助营销作为最重要的品牌传播工具之一,值得老字号企业在品牌整合传播中借鉴运用。
As one of the most important tools of IMC, Sponsorship is valuable for the China Time-honored Brands in the brand communication.
请注意,触动传媒的传播方式,是整合传播的一个部分,就如侦察员一般,后面一定要有正规军上来。
Please note: the communication means of Touch Media are a part of integrated communications. We are like a scout, who has to be followed by the main force.
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