一般操作型CRM只重视整合企业内部资源，不能快速捕捉外部市场变化。
General Operational CRM only pays attention to combining resources inside enterprises and can't catch the turn of the market outside fast.
通过优化整合企业内部资源，重构ERP业务价值链，提出了实现企业战略目标的若干具体措施。
By optimizing the integration of internal resources, reconstruction of erp business value chain, enterprise strategic objectives put forward a number of concrete measures.
对企业内部的资源整合是利益的调整，对企业外部的资源整合是价值的交换。
It is the adjustment of interests to the integration of the resources inside enterprises, the integration of the resources external to enterprises is the exchange of the value.
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