实证数据分析显示，网站服务质量、心理成本、转换成本对网络零售商忠诚具有显著的影响。
The empirical analysis reveals that website service quality, psychology cost, and switching cost significantly affect online retailer loyalty.
第四章阐述实证分析的各项概念，根据分析框架提出研究假设，并设计问卷，对问卷数据进行统计。
Chapter four submit the substantial evidence analytical various concepts, put forward the research assumption according to the analysis frame, and design the questionnaire.
在以上原则的指导下，第五章论述了一个实证研究：实验目的、参与者、测试工具、过程、数据分析及讨论。
Underthe guidance of the above principles, Chapter 5 displays an empirical research, which includes experiment objectives, participants, instruments, procedures, and data analysis and discussions.
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