...化、个性化的参与,并提供最新最丰富最细致的信息,形成顾客置身其中的品牌世界,同时打造强有力的 数字化品牌(digital brand) 。网络体验设计可以分为两个方向.
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这个广告在本周一以在线视频形式开始播放,捷蓝航空将之称作“数字化品牌体验”(digital brand experience),其网站域名已经表达了它的一切:experience.jetbule.com。
The campaign is scheduled to begin on Monday as a video-rich online effort — JetBlue is calling it a digital brand experience — whose Web address is meant to say it all: experience.jetblue.com.
该品牌营销、数字化与品牌战略副总裁Chris McCumber说,品牌正在寻找营销拓展的机会,希望将品牌的在线表现通过多种渠道展示出去。
Chris McCumber, the channel's evp, marketing, digital and brand strategy, said brands are looking for marketing extensions that take the brand's on-screen connection into more places.
流行品牌如何能充分利用新兴的数字化趋势和技术?
How can fashion brands take advantage of emerging digital trends and technologies?
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