因此，企业需要通过量化的评估手段来衡量每次营销活动的效果，并建立持继的市场策略评价及优化机制。
Therefore, the enterprise needs to weigh each marketing activities through the quantitative evaluation methods, and establish the following marketing strategy evaluation and optimization mechanism.
第三，创建公开教学管理的保障机制，包括评价与激励机制，畅通的反馈渠道，相关的技术支撑和定期的效果评估。
Setting up the support system for open class teaching management, including evaluation and motivation organism, feeding back channels, relevant technical support and regular evaluation.
世行业务评估部，《社会基金：效果评价》，2002，世界银行，华盛顿特区。
World Bank Operations Evaluation Department, Social Funds: Assessing Effectiveness, 2002, The World Bank, Washington, D. c.
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