可以在计算中包括无形收益，如客户回头率提高，改善公司形象，但并非所有无形的收益都能量化。
You can include intangible benefits in your calculation, such as increased customer retention and improved company image, but not all intangibles can be quantified.
我试着提出一些建议，让我们可能成功改善公司形象，但却被严厉告知不要无端制造波浪了。
I tried to suggest a few ways in which we might improve our image and was told very firmly not to rock the boat.
互联网络可以帮助极大的改善品牌形象，同样也会激发企业社会责任感，而这正是耐克公司最近致力做的事情。
Online networking can help significantly improve a brand's image externally, as well as boost company morale, which is what Nike is focusing on currently.
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