恰尔迪尼说,价值观的契合很重要,因为创新在某种程度上是一个改变的过程,在这种压力下,我们作为一个物种,会有不同的行为表现。
The value fit matters, says Cialdini, because innovation is, in part, a process of change, and under that pressure we, as a species, behave differently.
他们是取悦他人者,他们想要改变,但改变的过程吓退了他们。
They are people-pleasers who want change (different) but the change process scares them.
改变的过程也许不那么漂亮,但是结果肯定是让公司的每个人都有所受益。
The process may not be pretty, but the end result should be if everyone stays on task.
That's a physical process that causes some sorts of changes in the mental processes occurring in my soul.
这是一个物理过程,它造成了,我灵魂中心灵过程的改变
We've changed the external pressure slowly, and again this is isothermal.
我们慢慢改变外部压强,这个过程也是绝热的。
In fact in spite of the way we tell our story we actually changed the assignment.
尽管实验的过程是这样,可我们实际做了些改变。
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