同时,要记住现金流量表不一定显示公司所有的支出:并不是公司产生的所有支出都要立刻支付。
At the same time, however, remember that the cash flow does not necessarily show all the company's expenses: not all expenses the company accrues have to be paid right away.
如果你想通过按点击付费广告来获取流量,我劝你最好雇用一位经验丰富的AdWords咨询专家来审核你的支出。
If you're spending any amount of money on pay-per-click advertising, I urge you to hire the services of a good AdWords consultant for an audit of your program.
即使现金流量表上那些像“来自销售额的现金增加减支出”这样的数字也不反映盈利能力,这些数字听起来像盈利指标,其实不是。
This is true even for Numbers on the cash flow statement like "cash increase from sales minus expenses", which may sound like they are indication of profit but are not.
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