为了业务达到一定规模，开发者需要尽可能提高产品在消费者群中的曝光率。
To run a sizable business, developers need to predictably be able to get their products in front of consumers.
你不需要创造什么，你只需要提高它的曝光率。
You don’t have to invent anything. You’re just shining a light on it.
广告主也可以将MDF的挂件放在自己的主页上，这个挂件明显是为了提高MDF的曝光率而设计的，但是也正如Jonathan告诉我们的，这可以增加用户赢得几率。
Advertisers can also put a MDF widget on their homepages, which is obviously designed to give MDF more exposure, but, as Jonathan tells us, it can also increase a user's chance of winning.
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