聪明的营销人员将利用搜索提高他们线下品牌建设的效果。这样做最终将建立他们品牌整体的影响力。
Smart marketers will leverage search to improve the efficacy of their offline branding efforts, and in doing so, ultimately build the overall strength of their brand.
当然，Sun公司看到这些会笑容满面，因为这极大的提高了他们的品牌知名度，而且让他们在未来的桌面办公软件市场中有了更大的影响力。
Certainly Sun will be all smiles with this, as it increases their brand and means they have more influence over the future of desktop office software.
网络媒体可以通过实施策划、利用品牌优势、名人效应、实行媒体联动提高网络新闻专题在受众中的影响力。
Net News Volume can increase its influence in the public through implementing planning, taking advantage of brands, celebrity effect and media interaction.
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