奢侈品牌在一定程度上向消费者推销的是一种特定的生活方式和理念，因此销售人员必须理解客户在购买这些产品时诉求是什么，这一点十分重要。
Luxury brands sell consumers in part on a certain lifestyle idea, and it's important for sales staff to understand what the customers are aspiring to in buying the product.
现在他得到一个绝好的机会向公司经理们推销他的理念，告诉他们什么需要保留，什么必须摈弃。
He now has a perfect opportunity to make his mark by telling the corporation's managers what needs preserving, and what must be sacrificed.
通常创业者会用“电梯游说”来向风险投资家和天使投资者推销自己的生意理念，以筹得资金。
An elevator pitch is often used by an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding.
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